Whiff.

Manufacturer record

Mars Petcare (Mars Pet Nutrition)

Parent: Mars, Incorporated · Co-packer (makes food for other brands) · 5 plants

Nutritionist
On staff
Quality control
Documented
Publishes research
Yes
Transparency
Answers-publicly
Owns its plants
Yes
Credibility score
20 / 20

Credibility scored on the 20-point WSAVA tier, High confidence. An unverified field scores at half credit, never zero. How this feeds the grade →

Brands they own

Pedigree · Cesar · Nutro · Iams · Eukanuba · Royal Canin · Crave · Sheba · Temptations · Whiskas · Greenies · Kal Kan · Nom Nom

Recall history

DateClassWhatBrands named
2024-05-17IIForeign materialPedigree
2023-01IIMislabelingRoyal Canin
2016-10-07IIForeign materialCesar

Recall events in the last 10 years weigh most; older events decay. Repeat events in the 10-year window: 3.

The detail

WSAVA strengths are anchored in the Royal Canin arm plus the WALTHAM Petcare Science Institute (Mars's central pet-nutrition research hub, ~60 years of research, supporting formulation/research across Mars Petcare). Royal Canin states diets are developed by 'board-certified veterinary nutritionists, Ph.D. nutritionists, and associates with a Masters degree in small animal nutrition' (staff/credentialed). Substantiation is 'mix': Royal Canin says products are 'validated and compliant with AAFCO and FEDIAF nutrient profiles and/or feeding trials,' and WALTHAM runs longitudinal/feeding studies, but not every brand/SKU is feeding-trial substantiated. QC documented: NIRS ingredient verification, mycotoxin testing, and a network of company labs. Transparency: Royal Canin publishes a public page directly answering the WSAVA-style manufacturer-selection questions. Caveat: these credentials are strongest for the Royal Canin/WALTHAM tier; Mars's value/grocery brands (Pedigree, Kal Kan wet, Sheba, Cesar) are a lower product tier though made by the same manufacturer under the same QC umbrella. This score is manufacturer/parent-level. Non-US divergence: Iams/Eukanuba WSAVA answers differ where Spectrum Brands owns those brands (Europe).

Sources

AI-assisted research, pending human review · 2026-07-05