Whiff.

Dog food grade

Purina Pro Plan Complete Essentials Shredded Blend Chicken & Rice

Purina Pro Plan · made by Nestle Purina PetCare Company

Graded for a healthy adult dog
B
84/ 100

LABEL DRIFT CAUGHT (the freshness policy's founding case): deck Z445519 (archived 2025-10-16) claimed all life stages INCLUDING growth of large-breed dogs; the CURRENT deck A445523 (dated 2024-12, linked from purina.com) silently downgraded it to maintenance of adult dogs, and changed calories 4038->3790 kcal/kg, Ca 1.1->1.0, P 0.9->0.8.

This is the baseline grade for a healthy adult dog. In the app the grade re-computes for your dog: life stage, weight, breed size, and conditions can move it (a food not labeled for a growing puppy is capped, for instance).

What's on the label

Protein (as fed)
26% min
Protein (dry matter)
29.5%
Fat (as fed)
16% min
Fiber (max)
3%
Format
kibble
Bag
18 lb · $50

AAFCO statement. Animal feeding tests using AAFCO procedures substantiate that Pro Plan Shredded Blend Chicken & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs. (feeding-trial)

Top ingredients

Chicken · Rice · Whole grain wheat · Poultry by-product meal · Whole grain corn · Soybean meal · Beef fat preserved with mixed-tocopherols · Corn protein meal

Flags

Who makes it

Purina Pro Plan is made by Nestle Purina PetCare Company. Manufacturer credibility on our 20-point WSAVA scale: 20/20 (High confidence). 4 recall events on record, most recent 2023-03. See the full manufacturer record →

How this grade is computed

Four weighted tiers (safety & adequacy, manufacturer credibility, nutrition, ingredient preferences), then personalized to the dog. The whole formula is public and deterministic: two people applying it to this label get the same number. Read the full methodology →

Sources

Grade rubric v2.1 · label verified 2026-07-16